December 1 was also #GivingTuesday. The day of giving follows America’s two biggest shopping days of the year, Black Friday and Cyber Monday.

#GivingTuesday encourages people to volunteer or donate to charities and nonprofit organizations. The 24-hour online movement started in 2012. It uses social media to inspire people to give. The hashtag #unselfie goes along with #GivingTuesday. Twitter users post messages or photos to tell what causes or organizations they supported on #GivingTuesday. #Unselfie is a play on the word “selfie” and is meant to represent generosity.