Cuba's new entrepreneurs have complained that one of the things missing from President Raul Castro’s reforms is a wholesale market. Currently, restaurant owners, hairdressers and snack-store owners have to buy their products in supermarkets at the same high prices as everyday consumers. But one store may show that change is coming to Cuba. At Zona+, produce is piled high up to the ceiling, like in a warehouse. Shop employees say the plan is eventually to sell everything in large amounts at discounted rates. They want to focus specifically on giving discounts to small businesses. So far, Zona+ is offering only a few goods in bulk for reduced prices. But shoppers at Zona+ said it already has an advantage because it has more items than other stores in Cuba. Usually Cuba's supermarkets are half-empty. Officials at CIMEX, the state commercial corporation that owns Zona+, declined to comment.