The Super Bowl is usually the most-watched television program in the United States each year. This year, it is on Sunday, February 5. A 30-second television commercial during the game this year costs about $5 million. Companies believe that is a good investment. Tostitos makes a snack food similar to a potato chip. They are made from ground corn. The corn chips are often eaten with a mixture of chopped tomatoes, peppers and other spices. The combination is known as salsa. The company that makes the chip is not advertising during next week’s Super Bowl. But it is trying an innovative way to be noticed by consumers. It recently sent out a new bag to reporters. The bag has a sensor that detects alcohol. If you blow into the bag, it will light up if there is alcohol on your breath. The gimmick promotes a partnership with the ride-sharing car service Uber. Anyone who buys the chips this week will get a discount for an Uber ride. That is because people sometimes drink too much alcohol while watching the game and cause accidents on their way home. Many reporters wrote about the bag and posted their stories on Twitter. People reacted to the story, including the police department for the small city of Lawrence, Kansas. Lawrence is home to the University of Kansas, a large school with almost 30,000 students. The police department wrote on Twitter: “If you have to blow into a Tostitos bag to know if you’re intoxicated, for the love of all that is holy, DO NOT DRIVE.” The statement has been shared and liked almost 150,000 times so far. It turns out the Lawrence Police have a good sense of humor and a lot of experience dealing with drunk people.
Title: Kansas Police Department Shows Sense of Humor
Content: <div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1653/KS_police.m4a' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='Kansas Police Department Shows Sense of Humor' data-article-id='2172'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='10042'>The Super Bowl is usually the most-watched television program in the United States each year.</span> <span data-start-time='10042' data-end-time='15000'>This year, it is on Sunday, February 5.</span> <span data-start-time='15000' data-end-time='24750'>A 30-second television commercial during the game this year costs about $5 million. </span> <span data-start-time='24750' data-end-time='29750'>Companies believe that is a good investment.</span> <span data-start-time='29750' data-end-time='36458'>Tostitos makes a snack food similar to a potato chip.</span> <span data-start-time='36458' data-end-time='40583'>They are made from ground corn.</span> <span data-start-time='40583' data-end-time='52313'>The corn chips are often eaten with a mixture of chopped tomatoes, peppers and other spices.</span> <span data-start-time='52313' data-end-time='56813'>The combination is known as salsa.</span> <span data-start-time='56813' data-end-time='64521'>The company that makes the chip is not advertising during next week’s Super Bowl.</span> <span data-start-time='64521' data-end-time='71208'>But it is trying an innovative way to be noticed by consumers.</span> <span data-start-time='71208' data-end-time='75958'>It recently sent out a new bag to reporters.</span> <span data-start-time='75958' data-end-time='80500'>The bag has a sensor that detects alcohol.</span> <span data-start-time='80500' data-end-time='87375'>If you blow into the bag, it will light up if there is alcohol on your breath.</span> <span data-start-time='87375' data-end-time='94938'>The gimmick promotes a partnership with the ride-sharing car service Uber.</span> <span data-start-time='94938' data-end-time='101250'>Anyone who buys the chips this week will get a discount for an Uber ride.</span> <span data-start-time='101250' data-end-time='111333'>That is because people sometimes drink too much alcohol while watching the game and cause accidents on their way home.</span> <span data-start-time='111333' data-end-time='117917'>Many reporters wrote about the bag and posted their stories on Twitter.</span> <span data-start-time='117917' data-end-time='126688'>People reacted to the story, including the police department for the small city of Lawrence, Kansas.</span> <span data-start-time='126688' data-end-time='135104'>Lawrence is home to the University of Kansas, a large school with almost 30,000 students.</span> <span data-start-time='135104' data-end-time='138854'>The police department wrote on Twitter: </span> <span data-start-time='138854' data-end-time='151625'>“If you have to blow into a Tostitos bag to know if you’re intoxicated, for the love of all that is holy, DO NOT DRIVE.”</span> <span data-start-time='151625' data-end-time='160146'>The statement has been shared and liked almost 150,000 times so far.</span> <span data-start-time='160146' data-end-time='170313'>It turns out the Lawrence Police have a good sense of humor and a lot of experience dealing with drunk people.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/1653/KS_police.jpg'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=8024 data-hint-location='75958' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1653/what_does_sensor_mean.m4a'>What does sensor mean?</div><div class='choices' data-correct-choice='a device that detects something'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1653/driving_drunk.m4a'><span>driving drunk</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1653/police_activity.m4a'><span>police activity</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1653/a_bag_of_chips.m4a'><span>a bag of chips</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1653/a_device_that_detects_something.m4a'><span>a device that detects something</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=8025 data-hint-location='75958' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1653/what_does_the_new_chip_bag_do.m4a'>What does the new chip bag do?</div><div class='choices' data-correct-choice='detect alcohol'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1653/add_salsa.m4a'><span>add salsa</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1653/win_a_super_bowl.m4a'><span>win a Super Bowl</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1653/turn_dark.m4a'><span>turn dark</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1653/detect_alcohol.m4a'><span>detect alcohol</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=8026 data-hint-location='0' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1653/the_super_bowl_is_usually_the_most__blank__television_program_in_the_us.m4a'>The Super Bowl is usually the most <span class='blank'>watched</span> television program in the U.S.</div><div class='choices' data-correct-choice='watched'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1653/watched.m4a'><span>watched</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1653/boring.m4a'><span>boring</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1653/dreaded.m4a'><span>dreaded</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1653/interesting.m4a'><span>interesting</span></div></div></div><div class='question-buttons'><button class='skip-button'></button><button class='hint-button'></button><button class='speak-button'></button></div></div></div>
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