The Super Bowl is usually the most-watched television program in the United States each year. This year, it is on Sunday, February 5. A 30-second television commercial during the game this year costs about $5 million. Companies believe that is a good investment. Tostitos makes a snack food similar to a potato chip. They are made from ground corn. The corn chips are often eaten with a mixture of chopped tomatoes, peppers and other spices. The combination is known as salsa. The company that makes the chip is not advertising during next week’s Super Bowl. But it is trying an innovative way to be noticed by consumers. It recently sent out a new bag to reporters. The bag has a sensor that detects alcohol. If you blow into the bag, it will light up if there is alcohol on your breath. The gimmick promotes a partnership with the ride-sharing car service Uber. Anyone who buys the chips this week will get a discount for an Uber ride. That is because people sometimes drink too much alcohol while watching the game and cause accidents on their way home. Many reporters wrote about the bag and posted their stories on Twitter. People reacted to the story, including the police department for the small city of Lawrence, Kansas. Lawrence is home to the University of Kansas, a large school with almost 30,000 students. The police department wrote on Twitter: “If you have to blow into a Tostitos bag to know if you’re intoxicated, for the love of all that is holy, DO NOT DRIVE.” The statement has been shared and liked almost 150,000 times so far. It turns out the Lawrence Police have a good sense of humor and a lot of experience dealing with drunk people.