Americans love food trends. Much like clothing, some foods are more popular at times than others. The United States is currently experiencing a coconut craze. Janette Rizk is a spokesperson for a popular store called Whole Foods Market in the United States. It has sold coconut water and coconut oil for years. But, Rizk says she has seen an increase in other coconut products in the stores she represents. We're seeing coconut oil in natural beauty products. We're also seeing things like the meat of the product being used in everything from flours, to tortilla chips, to milks and butters. Some health experts say coconut can help fight infection in the body and raise its levels of good cholesterol.