Jeremy Coller likes alternative protein foods because he thinks the world may not be able to produce enough meat in the future. Coller is head of Coller Capital, a financial investment service. It has been investing in technology companies, especially those developing products to take the place of meat. Businesses are using science to study the molecular structure of meat and other animal products, such as cheese and eggs. Researchers think that it is possible to recreate the taste and the way these foods feel in your mouth by using plants like soybeans, peas and beets. Coller says the Earth is running out of land farmers can use to raise cattle and other animals for food.