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<div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/brewery_audio.m4a' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='Small Beer Brewers Gaining Popularity in US' data-article-id='249'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='8542'>A few large beer breweries have controlled much of the beer market in the United States since the 1950s.</span> <span data-start-time='8542' data-end-time='16583'>But in recent years, the number of small craft breweries has grown sharply.</span> <span data-start-time='16583' data-end-time='22354'>The small manufacturers have changed the way Americans drink beer.</span> </p><p><span data-start-time='22354' data-end-time='27500'>The United States has more than 3,200 breweries.</span> <span data-start-time='27500' data-end-time='34313'>But the country was home to only 40 breweries in 1985.</span> <span data-start-time='34313' data-end-time='46833'>Those numbers come from the Brewers Association, an organization working in support of small and independent American beer manufacturers.</span> </p><p><span data-start-time='46833' data-end-time='54375'>The association says craft breweries make up most of the new U.S. breweries.</span> <span data-start-time='54375' data-end-time='62438'>Yet the small manufacturers produce fewer than six million barrels of beer a year. </span> <span data-start-time='62438' data-end-time='67542'>A fluid barrel represents almost 120 liters.</span> </p><p><span data-start-time='67542' data-end-time='78688'>The amount of beer sold nationwide dropped by about two percent in 2013, compared to one year earlier.</span> <span data-start-time='78688' data-end-time='85750'>Yet craft beer sales rose by more than 17 percent over the period.</span> </p><p><span data-start-time='85750' data-end-time='90500'>Katie Marisic is with the Brewers Association.</span> <span data-start-time='90500' data-end-time='97542'>She thinks the increased sales resulted from drinkers seeking beer with a different taste.</span> </p><p><span data-start-time='97542' data-end-time='102250'>(Its) really kind of similar to, if youre looking at coffee or bread.</span> <span data-start-time='102250' data-end-time='108646'>People want authenticity, they want flavor, and they want diversity, and thats what were seeing in the beer market as well.</span> <span data-start-time='108646' data-end-time='114438'>The beer drinkers are really, really demanding a more diverse and authentic beer.</span> </p><p><span data-start-time='114438' data-end-time='120979'>Americas largest breweries produce beers that they believe many people will drink.</span> <span data-start-time='120979' data-end-time='126083'>Most of these products have a mild flavor and little alcohol.</span> <span data-start-time='126083' data-end-time='133833'>Craft brewers make beers with stronger flavors and higher levels of alcohol.</span> </p><p><span data-start-time='133833' data-end-time='139063'>There are at least five craft breweries in Washington D.C.</span> </p><p><span data-start-time='139063' data-end-time='145875'>Brandon Skall help to launch one such company, DC Brau, in 2010.</span> </p><p><span data-start-time='145875' data-end-time='149917'>But we really wanted to, to make sure that this city had a brewing identity.</span> <span data-start-time='149917' data-end-time='157292'>Its the capital of the country, but it didnt have a production facility in here creating beer that could be sold across the entire city.</span> <span data-start-time='157292' data-end-time='160021'>We just saw that as a major opportunity.</span> </p><p><span data-start-time='160021' data-end-time='166354'>Mr. Skall does not consider Washingtons other craft breweries as competitors.</span> <span data-start-time='166354' data-end-time='170854'>He says they help in the fight against the large manufacturers.</span> </p><p><span data-start-time='170854' data-end-time='178375'>Lets educate people as to why they should be drinking craft beer, how craft beer can improve the quality of their drinking life.</span> <span data-start-time='178375' data-end-time='182563'>And usually once we do that, we find that people sort of stick with the craft beer.</span> <span data-start-time='182563' data-end-time='187646'>So its a collective win for all of us when were able to pull somebody away from that big beer mentality.</span> </p><p><span data-start-time='187646' data-end-time='192833'>Anheuser-Busch InBev is one of the biggest brewers in the world.</span> <span data-start-time='192833' data-end-time='197979'>It has made humorous advertisements about craft beers.</span> <span data-start-time='197979' data-end-time='207604'>The advertisements suggest that some craft beer drinkers spend more time examining their beer than drinking it.</span> </p><p><span data-start-time='207604' data-end-time='212292'>Jeff Hancock is the brewmaster at DC Brau. </span> <span data-start-time='212292' data-end-time='217396'>He thinks the ads will have little effect on craft beer drinkers.</span> </p><p><span data-start-time='217396' data-end-time='227625'>And I think, you know, the big 'Buds' and 'Millers' are getting a little scared because they used to have, theyre used to having at least 85 to 90 percent of the total market share -- in previous years even more than that.</span> <span data-start-time='227333' data-end-time='232979'>But craft beer is coming up on, you know, hopefully 20 percent market share by, by 2020.</span> </p><p><span data-start-time='232979' data-end-time='239958'>But not everyone in the craft beer industry thinks the advertising is completely wrong.</span> <span data-start-time='239958' data-end-time='246396'>Greg Engert is the beer director at the Blue Jacket Brewery in Washington.</span> <span data-start-time='246396' data-end-time='255417'>He says some craft beer drinkers do spend more time talking about and examining beer than drinking it.</span> </p><p><span data-start-time='255417' data-end-time='263083'>There is an element of craft beer drinker today that is dissecting beer at the expense of enjoying it.</span> <span data-start-time='263083' data-end-time='269917'>And I think that, somewhere in the middle here theres, theres kind of like Lets all remember why we got involved with this in the first place -- its fun.</span> <span data-start-time='269917' data-end-time='282292'>You can intellectualize it -- I certainly do -- but theres a visceral enjoyment that should go along with drinking and socializing around craft beer that I think that commercial kind of almost, almost seriously almost rightfully drew attention to.</span> </p><p><span data-start-time='282292' data-end-time='288458'>The Brewers Association predicts sales of craft beer will continue to grow.</span> <span data-start-time='288458' data-end-time='294313'>In 1997, craft beers made up three percent of sales.</span> <span data-start-time='294313' data-end-time='297854'>That has increased to ten percent today.</span> </p><p><span data-start-time='297854' data-end-time='300542'>Im Christopher Jones-Cruise.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/21/craft_beer.jpg'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=1521 data-hint-location='145875' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/what_does_identity_mean.m4a'>What does identity mean?</div><div class='choices' data-correct-choice='qualities that make something different'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/qualities_that_make_someth.m4a'><span>qualities that make something different</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/not_strong.m4a'><span>not strong</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/a_place_where_beer_is_made.m4a'><span>a place where beer is made</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/to_examine_closely.m4a'><span>to examine closely</span></div></div></div><div class='vocabulary_question question-container' data-question-id=1522 data-hint-location='120979' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/what_does_mild_mean_.m4a'>What does mild mean? </div><div class='choices' data-correct-choice='not strong'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/to_make_different.m4a'><span>to make different</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/place_where_beer_is_made.m4a'><span>place where beer is made</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/not_strong.m4a'><span>not strong</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/to_copy.m4a'><span>to copy</span></div></div></div><div class='vocabulary_question question-container' data-question-id=1523 data-hint-location='0' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/what_does_brewery_mean.m4a'>What does brewery mean?</div><div class='choices' data-correct-choice='place where beer is made'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/to_relocate.m4a'><span>to relocate</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/place_where_beer_is_made.m4a'><span>place where beer is made</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/not_strong.m4a'><span>not strong</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/a_specific_quality.m4a'><span>a specific quality</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=1524 data-hint-location='294313' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/what_percentage_of_sales_d.m4a'>What percentage of sales do craft beers make up today?</div><div class='choices' data-correct-choice='ten'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/fifty.m4a'><span>fifty</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/seven.m4a'><span>seven</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/ten.m4a'><span>ten</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/three.m4a'><span>three</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=1525 data-hint-location='187646' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/what_company_is_one_of_the.m4a'>What company is one of the largest beer brewers in the world?</div><div class='choices' data-correct-choice='Anheuser-Busch'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/heineken.m4a'><span>Heineken</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/anheuserbusch.m4a'><span>Anheuser-Busch</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/flying_fish.m4a'><span>Flying Fish</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/sabmiller.m4a'><span>SABMiller</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=1526 data-hint-location='97542' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/which_other_product_did_ka.m4a'>Which other product did Katie Marisic compare the beer market to?</div><div class='choices' data-correct-choice='coffee'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/meats.m4a'><span>meats</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/cookies.m4a'><span>cookies</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/vegetable.m4a'><span>vegetable</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/coffee.m4a'><span>coffee</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=1527 data-hint-location='126083' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/craft_brewers_make_beers_w.m4a'>Craft brewers make beers with stronger flavors and <span class='blank'>higher</span> levels of alcohol.</div><div class='choices' data-correct-choice='higher'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/higher.m4a'><span>higher</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/the_same.m4a'><span>the same</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/lower.m4a'><span>lower</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/nonexistent.m4a'><span>nonexistent</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=1528 data-hint-location='62438' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/a_fluid_barrel_represents_.m4a'>A fluid barrel represents almost <span class='blank'>120</span> liters.</div><div class='choices' data-correct-choice='120'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/20.m4a'><span>20</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/50.m4a'><span>50</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/120.m4a'><span>120</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/500.m4a'><span>500</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=1529 data-hint-location='8542' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/a_number_of_small__blank__.m4a'>A number of small <span class='blank'>craft</span> beer breweries have been growing.</div><div class='choices' data-correct-choice='craft'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/low_fat.m4a'><span>low fat</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/light.m4a'><span>light</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/dark.m4a'><span>dark</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/21/craft.m4a'><span>craft</span></div></div></div><div class='question-buttons'><button class='skip-button'></button><button class='hint-button'></button><button class='speak-button'></button></div></div></div>
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