World Breastfeeding Week is an annual celebration held during the first week in August in more than 120 countries. The celebration aims to raise awareness about the health and economic benefits of breastfeeding. One goal of this year’s event is to encourage governments to support workplace policies that help mothers breastfeed their babies for as long as possible. Another goal is to confirm that breastfeeding is normal and natural. In 2016 The Lancet published a series on breastfeeding. The Lancet claimed that deaths of 823,000 children and 20,000 mothers each year could be averted through universal breastfeeding, along with economic savings of $300 US billion. The medical journal also reported in 2016 that the United Kingdom had the lowest rate of breastfeeding in the world.