Apple’s well publicized iPhone X finally went on sale in pre-orders last week. The device will be available in Apple stores this Friday, November 3. With a starting price of $999, the iPhone X has the highest-price of any iPhone ever offered. Yet Apple said demand for its latest smartphone has so far been off the charts. One of the most-talked about features of the iPhone X is the new front and back-facing cameras. Apple says its True Depth technology greatly improves performance for photographs and video. The camera is also trained to recognize faces and expressions. The company says this gives users power to open up the phone just by looking at it.