Creators of a new dating app are using people’s genetics to help people find love. They claim that, with tissue from inside someone’s mouth, the app can match people with others they are most likely to find attractive. The company is called Pheramor. The name is a combination of the words “pheromone” -- the small molecules sent from the body and smelled by the people around us -- and “amour”, the French word for love. The company says their app is based on 40 years of research showing there are 11 genetic markers proven by scientists to be responsible for attraction. Asma Mirza is the company’s chief and co-creator. She said, "Pheramor looks at genetics-based human attraction and social media metadata to help people increase their efficiency of dating.”