Technology is changing almost every industry, including fashion. Imagine wearing a computer in the form of clothing, like a jacket. Now it is possible. The clothing manufacturer Levi Strauss & Co. partnered with technology company Google to create what is being called a “smart” jacket. The word smart is often used to describe actions controlled by a computer. What makes this jacket “smart” is washable technology added to the cuff -- the cloth encircling the wrist. Ivan Poupyrev heads the smart clothing project for Google. When somebody calls you, your jacket vibrates and gives you lights and [you] know somebody is calling you. A touch on the cuff can provide directions for helping you get to where you need to go. The jacket also can play music when combined with a mobile phone, headphones and a small piece of removable computer hardware.
Title: Technology Is Reshaping Fashion Industry
Content: <div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2534/tech_fashion.m4a' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='Technology Is Reshaping Fashion Industry' data-article-id='3064'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='6917'>Technology is changing almost every industry, including fashion.</span> <span data-start-time='6917' data-end-time='13208'>Imagine wearing a computer in the form of clothing, like a jacket.</span> <span data-start-time='13208' data-end-time='16292'>Now it is possible.</span> <span data-start-time='16292' data-end-time='27979'>The clothing manufacturer Levi Strauss & Co. partnered with technology company Google to create what is being called a “smart” jacket.</span> <span data-start-time='27979' data-end-time='35938'>The word smart is often used to describe actions controlled by a computer.</span> <span data-start-time='35938' data-end-time='46271'>What makes this jacket “smart” is washable technology added to the cuff -- the cloth encircling the wrist.</span> <span data-start-time='46271' data-end-time='51958'>Ivan Poupyrev heads the smart clothing project for Google.</span> <span data-start-time='51958' data-end-time='58000'>When somebody calls you, your jacket vibrates and gives you lights and [you] know somebody is calling you.</span> <span data-start-time='58000' data-end-time='65188'>A touch on the cuff can provide directions for helping you get to where you need to go.</span> <span data-start-time='65188' data-end-time='76125'>The jacket also can play music when combined with a mobile phone, headphones and a small piece of removable computer hardware.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/2534/tech_fashion.jpg'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=10679 data-hint-location='0' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2534/what_does_fashion_mean.m4a'>What does fashion mean?</div><div class='choices' data-correct-choice='clothing styles'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2534/demin_hard_drive.m4a'><span>demin hard drive</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2534/computer_sleeves.m4a'><span>computer sleeves</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2534/clothing_styles.m4a'><span>clothing styles</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2534/wearable_art.m4a'><span>wearable art</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=10680 data-hint-location='58000' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2534/what_can_the_jacket_do.m4a'>What can the jacket do?</div><div class='choices' data-correct-choice='provide directions'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2534/update_your_style.m4a'><span>update your style</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2534/offer_suggestions.m4a'><span>offer suggestions</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2534/learn_your_name.m4a'><span>learn your name</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2534/provide_directions.m4a'><span>provide directions</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=10681 data-hint-location='27979' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2534/the_word_smart_means_controlled_by_a__blank_.m4a'>The word smart means controlled by a <span class='blank'>computer</span>.</div><div class='choices' data-correct-choice='computer'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2534/mobile_phone.m4a'><span>mobile phone</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2534/computer.m4a'><span>computer</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2534/technology_company.m4a'><span>technology company</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2534/fashion_designer.m4a'><span>fashion designer</span></div></div></div><div class='question-buttons'><button class='skip-button'></button><button class='hint-button'></button><button class='speak-button'></button></div></div></div>
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