A company known for shaping trends in color design has announced its color of the year for 2019. The winning color is called Living Coral. It is based on the look of healthy coral reefs in the world’s oceans. The announcement came December 5 from Pantone, a company with offices in the American state of New Jersey. Pantone seeks to predict color trends and examine the psychological effects of color. The company advises major businesses on choosing colors for their products and advertising campaigns. Its color of the year can influence many different industries. These include beauty care, fashion, art, home and product design.

What does trend mean?
type of color family
general movement or direction
psychological effects
healthy oceans
What is the name of the color?
Sea Life
Lipstick Pink
Orange Sunset
Living Coral
It is based on the look of healthy coral reefs.
healthy coral reefs
fish in the sea
product design
advertising campaigns