Apple has announced several new product offerings, including television and gaming services, an expanded news app and a credit card. The new services were announced this week during a launch event at Apple’s headquarters in Cupertino, California. The event marked a clear new direction by the technology company, as it seeks to expand its offerings in answer to dropping demand for its iPhone. Past Apple launch events centered mainly on new devices ready for release. But unlike at earlier events, several of the announcements this week did not include exact launch dates or pricing information. One of the new offerings will increase the number of channels available on the company’s existing Apple TV service. The new lineup will include popular channels that people often get through cable television providers.