Brazilians generally love to eat beef. The country is known for its all-you-can-eat steak restaurants. It is a leader in meatpacking. In fact, there are more cows than people in Brazil. But now, Brazilian companies like JBS, the world’s largest beef producer, are looking to cash in on the growing popularity of plant-based meat substitutes. It is a growing food market for people who want to eat less meat, in part because production of meat is often harmful to the environment. So-called “plant-based meats” usually use a mix of protein from soybeans or peas. They are mixed together with mushrooms or vegetables such as beets. The aim is to make the look, taste and feel similar to animal products. Beyond Meat Inc and Impossible Foods are fast-growing companies selling plant-based foods internationally.