Since the earliest days of the United States, Americans began their days by eating whatever was most easily available. These foods often included bread, eggs or leftovers food left over from the night before. Today, ease is still an important factor when it comes to breakfast. However, what people eat has changed over time. And some of today’s common breakfast foods, such as cereal, are the result of very effective marketing. “Advertising was practically invented to sell cereal,” says Heather Arndt Anderson. She is the writer of the book Breakfast: A History. Arndt Anderson adds, “One of the first ways advertising was successfully or effectively used was to convince mothers that it was okay for their children to eat these instant cereals. It sort of offered working mothers a chance to let kids take care of themselves in the morning.” As women entered the workforce to help support their families, cereal was a food kids could make on their own.
Title: The History of American Breakfast
Content: <div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3510/breakfast.wav' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='The History of American Breakfast' data-article-id='3990'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='10500'>Since the earliest days of the United States, Americans began their days by eating whatever was most easily available.</span> <span data-start-time='10500' data-end-time='20625'>These foods often included bread, eggs or leftovers food left over from the night before.</span> <span data-start-time='20625' data-end-time='27833'>Today, ease is still an important factor when it comes to breakfast.</span> <span data-start-time='27833' data-end-time='33417'>However, what people eat has changed over time.</span> <span data-start-time='33417' data-end-time='43146'>And some of today’s common breakfast foods, such as cereal, are the result of very effective marketing.</span> <span data-start-time='43146' data-end-time='51125'>“Advertising was practically invented to sell cereal,” says Heather Arndt Anderson.</span> <span data-start-time='51125' data-end-time='56875'>She is the writer of the book Breakfast: A History.</span> <span data-start-time='56875' data-end-time='72667'>Arndt Anderson adds, “One of the first ways advertising was successfully or effectively used was to convince mothers that it was okay for their children to eat these instant cereals.</span> <span data-start-time='72667' data-end-time='80917'>It sort of offered working mothers a chance to let kids take care of themselves in the morning.”</span> <span data-start-time='80917' data-end-time='90229'>As women entered the workforce to help support their families, cereal was a food kids could make on their own.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/3510/breakfast.jpg'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=13312 data-hint-location='33417' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3510/what_is_cereal.wav'>What is cereal?</div><div class='choices' data-correct-choice='breakfast food made from grain'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3510/inventive_advertising.wav'><span>inventive advertising</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3510/common_dinner_food.wav'><span>common dinner food</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3510/breakfast_food_made_from_grain.wav'><span>breakfast food made from grain</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3510/take_care_of_themselves.wav'><span>take care of themselves</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=13313 data-hint-location='56875' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3510/who_was_an_early_target_of_marketing.wav'>Who was an early target of marketing?</div><div class='choices' data-correct-choice='mothers'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3510/children.wav'><span>children</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3510/cereal_companies.wav'><span>cereal companies</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3510/bread_and_eggs.wav'><span>bread and eggs</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3510/mothers.wav'><span>mothers</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=13314 data-hint-location='33417' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3510/common_foods_are_often_the_result_of__blank_.wav'>Common foods are often the result of <span class='blank'>effective marketing</span>.</div><div class='choices' data-correct-choice='effective marketing'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3510/poor_choices.wav'><span>poor choices</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3510/effective_marketing.wav'><span>effective marketing</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3510/independent_children.wav'><span>independent children</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3510/working_mothers.wav'><span>working mothers</span></div></div></div><div class='question-buttons'><button class='skip-button'></button><button 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