In the United States, some once loved stores are trying to understand decreasing sales. Jewelry store Tiffany and Company is an example. Clothing store the Gap, and motorcycle store Harley Davidson are others. These three are more than shopping places, they arebrands, public images strongly linked with an object or person. But today’s younger Americans in their 20s and 30s are not as interested in buying things from these brands as their parents were. Instead, a store like Target has gained the attention and money of many so called Millennials, people who became adults in the 21stcentury. Target has been around for more than 50 years. Today, it is the 8th largest seller in the country. One reason is because it has changed its stores for a new generation of shoppers. For example, it started offering more natural foods and designer clothing. It also created a showroom for the latest kinds of things for the home. Target’s success shows that the in store experience remains important. While many Americans are shopping online, just 11 percent of retail sales are done on the internet. That means 89 percent of buying is done in the traditional way, walking into a store, reports the United States Department of Commerce.