As bars across Europe slowly reopen, as many as one million free or pre-paid beers are waiting to welcome back the public. Large and small beer companies have made it possible for people to buy drinks in advance to support shuttered bars. In some cases, the reward is some free beer when the doors reopen. Anheuser-Busch launched its first voucher campaign in Belgium and has since sold over 200,000 beers. It also started a similar voucher campaign in 20 other markets across Europe and from Brazil to Hong Kong, raising over $6 million for bars and restaurants. The number of drinks Heineken has sold through its many voucher campaigns is at 270,000. Now that bars are reopening, consumers have had their first chance to bring in their vouchers.