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<div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/4574/C.wav' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='More Hotels Competing on Cleanliness' data-article-id='5101'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='13125'>As the United States eases coronavirus restrictions and reopens for business, big hotel companies are competing on cleanliness.</span> <span data-start-time='13125' data-end-time='27958'>At the end of May, hotel stays in the U.S. were down 43 percent compared to May of 2019, reported market research business STR.</span> <span data-start-time='27958' data-end-time='39250'>As more people travel, hotels consider increased cleanliness measures in an effort to make visits more appealing to the public. </span> <span data-start-time='39250' data-end-time='50292'>The companies also see a chance to get back business from competitors, such as the home-sharing company Airbnb.</span> <span data-start-time='50292' data-end-time='59625'>Larry Yu is a professor at George Washington University’s School of Business in Washington, D.C. </span> <span data-start-time='59625' data-end-time='65042'>He said some hotels are stricter about cleanliness than others.</span> <span data-start-time='65042' data-end-time='71354'> But stronger measures for cleaning operations are happening everywhere.</span> <span data-start-time='71354' data-end-time='78500'>“Everybody is doing it, because it is now expected by consumers,” he said.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/4574/C.jpg'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=16009 data-hint-location='59625' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/4574/_what_does_the_term_stricter_mean.wav'> What does the term stricter mean?</div><div class='choices' data-correct-choice='complete or thorough'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/4574/complete_or_thorough.wav'><span>complete or thorough</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/4574/casual.wav'><span>casual</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/4574/not_important.wav'><span>not important</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/4574/flexible.wav'><span>flexible</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=16010 data-hint-location='0' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/4574/what_trait_is_now_a_key_competitive_factor_for_big_hotels.wav'>What trait is now a key competitive factor for big hotels?</div><div class='choices' data-correct-choice='Cleanliness'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/4574/price.wav'><span>Price</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/4574/cleanliness.wav'><span>Cleanliness</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/4574/location.wav'><span>Location</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/4574/cost.wav'><span>Cost</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=16011 data-hint-location='13125' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/4574/at_the_end_of_may_hotel_stays_in_the_us_were_down__blank_.wav'>At the end of May, hotel stays in the U.S. were down <span class='blank'>43 percent</span>.</div><div class='choices' data-correct-choice='43 percent'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/4574/43_percent.wav'><span>43 percent</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/4574/33_percent.wav'><span>33 percent</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/4574/3_percent.wav'><span>3 percent</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/4574/70_percent.wav'><span>70 percent</span></div></div></div><div class='question-buttons'><button class='skip-button'></button><button class='hint-button'></button><button class='speak-button'></button></div></div></div>
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