South Korean demand for cosmetic surgery operations sharply increased in 2020. Last year, the industry in South Korea was worth about $10.7 billion dollars. That was an increase of around nine percent from 2019. South Koreans are expected to spend around $11.8 billion this year, says Gangnam Unni, the country’s largest online cosmetic surgery website. However, the pandemic made it nearly impossible to sell cosmetic services to foreign patients. As a result, the industry has tried to promote its services more to people in the country and nearby.