China began a ban on the import of pineapples from Taiwan on March 1. The move led the Taiwanese government to begin a campaign urging its citizens to start eating more of the homegrown fruit. Taiwan’s President, Tsai Ing-wen, even launched a social media challenge that called on people to eat the nation’s pineapples “until you burst.” The calls are aimed at supporting the island’s pineapple growers. Politicians from Taiwan’s ruling Democratic Progressive Party and the opposition Nationalist Party visited farms and took pictures with pineapples and farmers to show their support. Taiwanese restaurant owners reacted to the ban by quickly trying to create new food offerings that contain pineapples.