Joan MacDonald’s health was suffering. At age 71, she was overweight and on several medications. She had high cholesterol, rising blood pressure and kidney trouble. Her daughter is a fitness trainer. She warned that MacDonald would become severely unwell if she did not make big changes. So she did. She went to the fitness center for the first time and learned to eat healthy with the help of a new tool: an iPhone. Now age 75, MacDonald promotes fitness on social media. She has 1.4 million followers on Instagram. She is part of a growing number of “grandfluencers” people over the age of 70 who have huge numbers of social media followers. Many of their fans are several years younger. “It’s so rare to find someone her age being able to do all these things,” said 18-year-old follower Marianne Zapata. MacDonald and other older social media influencers are turning their popularity into a profit. MacDonald has paid partnerships, including with the sportswear and nutrition company Women’s Best. She also just launched her own health and fitness app.
Title: Social Media Personalities Over 70 Change People’s Ideas
Content: <div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5312/B.wav' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='Social Media Personalities Over 70 Change Peoples Ideas' data-article-id='5866'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='5625'>Joan MacDonald’s health was suffering. </span> <span data-start-time='5625' data-end-time='12125'>At age 71, she was overweight and on several medications. </span> <span data-start-time='12125' data-end-time='19063'>She had high cholesterol, rising blood pressure and kidney trouble.</span> <span data-start-time='19063' data-end-time='21917'>Her daughter is a fitness trainer. </span> <span data-start-time='21917' data-end-time='31354'>She warned that MacDonald would become severely unwell if she did not make big changes.</span> <span data-start-time='31354' data-end-time='34271'>So she did. </span> <span data-start-time='34271' data-end-time='44938'>She went to the fitness center for the first time and learned to eat healthy with the help of a new tool: an iPhone.</span> <span data-start-time='44938' data-end-time='52333'>Now age 75, MacDonald promotes fitness on social media. </span> <span data-start-time='52333' data-end-time='58396'>She has 1.4 million followers on Instagram.</span> <span data-start-time='58396' data-end-time='70813'>She is part of a growing number of “grandfluencers” people over the age of 70 who have huge numbers of social media followers.</span> <span data-start-time='70813' data-end-time='75708'>Many of their fans are several years younger.</span> <span data-start-time='75708' data-end-time='88000'>“It’s so rare to find someone her age being able to do all these things,” said 18-year-old follower Marianne Zapata.</span> <span data-start-time='88000' data-end-time='96771'>MacDonald and other older social media influencers are turning their popularity into a profit.</span> <span data-start-time='96771' data-end-time='105625'>MacDonald has paid partnerships, including with the sportswear and nutrition company Women’s Best. </span> <span data-start-time='105625' data-end-time='110583'>She also just launched her own health and fitness app.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/5312/B.jpeg'/></div></div><div id='question-content' style='display:none;'><div class='sentence_completion_question question-container' data-question-id=18035 data-hint-location='52333' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5312/she_has_14_million__blank__on_instagram.wav'>She has 1.4 million <span class='blank'>followers</span> on Instagram.</div><div class='choices' data-correct-choice='followers'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5312/awards.wav'><span>awards</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5312/jewels.wav'><span>jewels</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5312/houses.wav'><span>houses</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5312/followers.wav'><span>followers</span></div></div></div><div class='vocabulary_question question-container' data-question-id=18033 data-hint-location='19063' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5312/what_is_fitness.wav'>What is fitness?</div><div class='choices' data-correct-choice='the condition of being physically fit and healthy'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5312/the_quality_of_having_a_level_surface_without_raised_areas_or_indentations.wav'><span>the quality of having a level surface without raised areas or indentations</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5312/the_condition_of_being_physically_fit_and_healthy.wav'><span>the condition of being physically fit and healthy</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5312/an_arrangement_of_straps_for_fastening_something_to_a_persons_body.wav'><span>an arrangement of straps for fastening something to a person's body</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5312/a_persons_regular_occupation_profession_or_trade.wav'><span>a person's regular occupation, profession, or trade</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=18034 data-hint-location='58396' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5312/what_is_the_term_used_to_describe_people_over_the_age_of_70_who_have_significant_followings_on_social_media.wav'>What is the term used to describe people over the age of 70 who have significant followings on social media?</div><div class='choices' data-correct-choice='grandfluencers'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5312/grandfluencers.wav'><span>grandfluencers</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5312/golden_aces.wav'><span>golden aces</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5312/book_club_pals.wav'><span>book club pals</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5312/elderleaders.wav'><span>elderleaders</span></div></div></div><div class='question-buttons'><button class='skip-button'></button><button class='hint-button'></button><button class='speak-button'></button></div></div></div>
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