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<div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5738/A28.wav' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='Toys for Grown-ups a Growing Market' data-article-id='6342'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='11813'>During the COVID-19 pandemic, Elizabeth Hulanick has turned to toys from her childhood to deal with worry and stress.</span> <span data-start-time='11813' data-end-time='22083'>She started bringing Lego toys to work to build things out of the colorful blocks with her co-workers. </span> <span data-start-time='22083' data-end-time='33396'>She also started playing with Silly Putty, a toy made of special rubbery material that changes colors. </span> <span data-start-time='33396' data-end-time='38604'>Playing with the Silly Putty, she said, brought her comfort.</span> <span data-start-time='38604' data-end-time='62042'>“I always need something to be tinkering with, and that’s probably the safest bet for me to stick with a toy versus keep trying to figure out how to fix cars or something like that,” said Hulanick, who is 37 years old and lives in New Jersey.</span> <span data-start-time='62042' data-end-time='71333'>Before the COVID-19 pandemic, many adults turned to toys to remember feelings from their childhood. </span> <span data-start-time='71333' data-end-time='79083'>The stresses from the worldwide health crisis only grew that trend, said Jim Silver. </span> <span data-start-time='79083' data-end-time='86313'>He is editor-in-chief of TTPM, a toy review website.</span> <span data-start-time='86313' data-end-time='96458'>Many toymakers see adults’ interest in toys as a long-lasting thing, even after the pandemic fully ends. </span> <span data-start-time='96458' data-end-time='103042'>This so-called “kid-adult” market is a big part of the toy industry. </span> <span data-start-time='103042' data-end-time='111125'>The market is the second-fastest-growing group after customers aged 12 to 17.</span> <span data-start-time='111125' data-end-time='120271'>Some toy companies are creating new products, services and websites designed for the older group.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/5738/A28.jpeg'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=19129 data-hint-location='33396' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5738/which_of_the_following_is_a_definition_of_the_word_comfort.wav'>Which of the following is a definition of the word comfort?</div><div class='choices' data-correct-choice='a state where a person is at ease'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5738/a_state_where_a_person_is_at_ease.wav'><span>a state where a person is at ease</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5738/a_place_where_prisoners_are_held.wav'><span>a place where prisoners are held</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5738/an_extreme_twist.wav'><span>an extreme twist</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5738/a_supervisor.wav'><span>a supervisor</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=19130 data-hint-location='11813' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5738/what_is_the_brand_name_of_the_colorful_building_bricks.wav'>What is the brand name of the colorful building bricks?</div><div class='choices' data-correct-choice='Lego'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5738/lego.wav'><span>Lego</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5738/llama.wav'><span>Llama</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5738/igloo.wav'><span>Igloo</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5738/leggy.wav'><span>Leggy</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=19131 data-hint-location='62042' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5738/before_the_covid19_pandemic_many_adults_turned_to_toys_to_remember_feelings_from_their__blank__.wav'>Before the COVID-19 pandemic, many adults turned to toys to remember feelings from their <span class='blank'>childhood</span>. </div><div class='choices' data-correct-choice='childhood'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5738/childhood.wav'><span>childhood</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5738/chimney.wav'><span>chimney</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5738/wooden.wav'><span>wooden</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5738/grasshopper.wav'><span>grasshopper</span></div></div></div><div class='question-buttons'><button class='skip-button'></button><button class='hint-button'></button><button class='speak-button'></button></div></div></div>
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