Title: US Sues Google over Digital Advertising Control

Content: <div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5791/A31.wav' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='US Sues Google over Digital Advertising Control' data-article-id='6364'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='10063'>The Justice Department and eight states opened a legal action, or lawsuit, against Google on Tuesday. </span> <span data-start-time='10063' data-end-time='20146'>They accuse the technology company of abusing its influence in its online advertising operation.</span> <span data-start-time='20146' data-end-time='30083'>The lawsuit argues that Google&rsquo;s power has been hurtful to advertisers, consumers and even the U.S. government.</span> <span data-start-time='30083' data-end-time='40229'>The government said that Google is looking to &ldquo;neutralize or eliminate&rdquo; competitors in the online advertisement marketplace. </span> <span data-start-time='40229' data-end-time='51896'>The suit claims that Google is forcing advertisers to use its products by making it difficult to use competitors&rsquo; offerings.</span> <span data-start-time='51896' data-end-time='65458'>&ldquo;Monopolies threaten the free and fair markets upon which our economy is based,&rdquo; Attorney General Merrick Garland said to reporters Tuesday.</span> <span data-start-time='65458' data-end-time='76792'>For 15 years, Garland said, Google has slowed the rise of other technologies and changed how online ads operate. </span> <span data-start-time='76792' data-end-time='86000'>He said the business&rsquo;s operational methods force advertisers and publishers to use its tools.</span> <span data-start-time='86000' data-end-time='94167'>Google&rsquo;s ad manager lets publishers with large sales manage their advertisements. </span> <span data-start-time='94167' data-end-time='101542'>The ad exchange is a marketplace to buy and sell online display ads.</span> <span data-start-time='101542' data-end-time='112813'>Garland said Google controls the technology used by most major websites to offer advertising space for sale. </span> <span data-start-time='112813' data-end-time='123750'>It also controls the largest ad exchange that connects publishers and advertisers when ad space is sold. </span> <span data-start-time='123750' data-end-time='132708'>The result, he said, is that &ldquo;website creators earn less and advertisers pay more.&rdquo;</span> <span data-start-time='132708' data-end-time='143646'>The lawsuit demands that Google stop operating businesses that manage the buying and selling of digital display advertising.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/5791/A31.jpeg'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=19195 data-hint-location='30083' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5791/which_of_the_following_is_a_definition_of_the_word_eliminate.wav'>Which of the following is a definition of the word eliminate?</div><div class='choices' data-correct-choice='completely remove or get rid of something'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5791/completely_remove_or_get_rid_of_something.wav'><span>completely remove or get rid of something</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5791/overlay_with_a_layer_of_plastic.wav'><span>overlay with a layer of plastic</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5791/state_or_describe_exactly_the_nature_scope_or_meaning_of.wav'><span>state or describe exactly the nature, scope, or meaning of</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5791/to_polish_or_shine.wav'><span>to polish or shine</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=19196 data-hint-location='51896' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5791/what_position_does_merrick_garland_hold.wav'>What position does Merrick Garland hold?</div><div class='choices' data-correct-choice='Attorney General'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5791/attorney_general.wav'><span>Attorney General</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5791/president.wav'><span>President</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5791/supreme_court_justice.wav'><span>Supreme Court Justice</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5791/ceo_of_google.wav'><span>CEO of Google</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=19197 data-hint-location='0' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5791/the_justice_department_and_eight_states_opened_a_legal_action_or__blank__against_google_on_tuesday_.wav'>The Justice Department and eight states opened a legal action, or <span class='blank'>lawsuit</span>, against Google on Tuesday. </div><div class='choices' data-correct-choice='lawsuit'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5791/lawsuit.wav'><span>lawsuit</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5791/wool_suit.wav'><span>wool suit</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5791/ladle.wav'><span>ladle</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/5791/lawn_chair.wav'><span>lawn chair</span></div></div></div><div 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The Justice Department and eight states opened a legal action, or lawsuit, against Google on Tuesday. They accuse the technology company of abusing its influence in its online advertising operation. The lawsuit argues that Google’s power has been hurtful to advertisers, consumers and even the U.S. government. The government said that Google is looking to “neutralize or eliminate” competitors in the online advertisement marketplace. The suit claims that Google is forcing advertisers to use its products by making it difficult to use competitors’ offerings. “Monopolies threaten the free and fair markets upon which our economy is based,” Attorney General Merrick Garland said to reporters Tuesday. For 15 years, Garland said, Google has slowed the rise of other technologies and changed how online ads operate. He said the business’s operational methods force advertisers and publishers to use its tools. Google’s ad manager lets publishers with large sales manage their advertisements. The ad exchange is a marketplace to buy and sell online display ads. Garland said Google controls the technology used by most major websites to offer advertising space for sale. It also controls the largest ad exchange that connects publishers and advertisers when ad space is sold. The result, he said, is that “website creators earn less and advertisers pay more.” The lawsuit demands that Google stop operating businesses that manage the buying and selling of digital display advertising.

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