Less than two months ago the new South Korean girl group MAVE: released its first music video. It now has nearly 20 million views on YouTube. At first look, MAVE: looks like any other K-pop band. But it only exists virtually. Its four members - SIU, ZENA, TYRA and MARTY - live in the digital world, also called the metaverse. The group’s songs, dances, talks and even their hair are created by web designers and artificial intelligence. "When I first saw MAVE, it was a little confusing to tell whether they were humans or virtual characters," said Han Su-min, a 19-year-old in Seoul. "Because I use metaverse platforms with my friends often, I feel like I could become their fan." MAVE:’s almost human-like characters provide an early look at how the metaverse is likely to look in the coming years.