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<div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/410/candidate.mp3' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='A Candidate's Voice May Affect How We Vote' data-article-id='750'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='8299'>Experience and money for campaigning increase a politician's chances of winning an election.</span> </p><p><span data-start-time='8299' data-end-time='12449'>But so may the sound of a candidate’s voice.</span> </p><p><span data-start-time='12449' data-end-time='20113'>Not only what a candidate says, but how it sounds when he or she says something. </span> <span data-start-time='20113' data-end-time='28095'>Two recent studies examined the effect of voice pitch -- its highness or lowness. </span> <span data-start-time='28095' data-end-time='37959'>The studies suggest that candidates with lower voices have better chances when it comes to seeking political office.</span> </p><p><span data-start-time='37959' data-end-time='47596'>Take the 2008 presidential election, for example, between then-Senator Barack Obama and Senator John McCain.</span> </p><p><span data-start-time='47596' data-end-time='50930'>Mr. McCain is a war hero. </span> <span data-start-time='50930' data-end-time='58481'>He had served in the U.S. Senate for more than twenty years when he ran against Mr. Obama for president.</span> </p><p><span data-start-time='58481' data-end-time='67098'>At that point, Mr. Obama had represented the state of Illinois in Congress for less than four years.</span> </p><p><span data-start-time='67098' data-end-time='73061'>In this presidential debate, they offered their vision of the future.</span> <span data-start-time='73061' data-end-time='75170'>First, Senator McCain.</span> </p><p><span data-start-time='75170' data-end-time='85986'>I have the ability and the knowledge and the background to make the right judgments to keep this country safe and secure ... these are major challenges to the United States of America. </span> <span data-start-time='85986' data-end-time='88912'>I don't think I need any on-the-job training.</span> <span data-start-time='88912' data-end-time='91247'>Now, Senator Obama.</span> </p><p><span data-start-time='91247' data-end-time='100998'>We are going to invest in issues like education, we are going to invest in issues that relate to how ordinary people are able to live out their dreams.</span> <span data-start-time='100998' data-end-time='103900'>And that is something I am going to be committed to as President of the United States.</span> <span data-start-time='103900' data-end-time='109705'>Mr. Obama, the less experienced, went on to become president. </span> <span data-start-time='109705' data-end-time='116871'>One reason may have to do with the pitch of his voice, says Casey Klofstad. </span> <span data-start-time='116871' data-end-time='122290'>He teaches political science at the University of Miami in Florida.</span> </p><p><span data-start-time='122290' data-end-time='131134'>Professor Klofstad is not saying that Mr. Obama won only because he has a lower voice than McCain's. </span> <span data-start-time='131134' data-end-time='144014'>But in a study published in the journal PLOS ONE, he and other researchers suggest that voice pitch might have been anunconscious factor.</span> </p><p><span data-start-time='144014' data-end-time='150975'>The team asked 800 volunteers to listen to voices of non-politicians. </span> <span data-start-time='150975' data-end-time='157007'>The voices were changed by computer to sound higher or lower. </span> <span data-start-time='157007' data-end-time='161474'>The volunteers reportedly preferred the deeper pitch. </span> <span data-start-time='161474' data-end-time='166780'>They linked it with strength, competence and honesty.</span> </p><p><span data-start-time='166780' data-end-time='176417'>Casey Klofstad also noted that the volunteers, in general, preferred candidates around 40 to 50 years old. </span> <span data-start-time='176417' data-end-time='181406'>At that point, he says, peoples' voices are at their deepest.</span> </p><p><span data-start-time='181406' data-end-time='192925'>We are like other animals influenced by very subtle cues, non-verbal audio clues that are biologically determined.</span> <span data-start-time='192925' data-end-time='201995'>And what we are trying to show in this research is that these subtle-linked influences do have an impact on our decision-making and how we select our leaders.</span> <span data-start-time='201995' data-end-time='211950'>Earlier work by Professor Klofstad and his co-researchers found that candidates with deeper voices earned more votes.</span> </p><p><span data-start-time='211950' data-end-time='216916'>In the latest study, none of the voices belonged to candidates.</span> </p><p><span data-start-time='216916' data-end-time='223696'>If you had to choose a person to vote for based on their voice, which one would you choose?</span> </p><p><span data-start-time='223696' data-end-time='226327'>VOICE #1: I urge you to vote for me this November.</span> <span data-start-time='226327' data-end-time='229002'>VOICE #2 I urge you to vote for me this November.</span> </p><p><span data-start-time='229002' data-end-time='239410'>If unconscious bias toward voice pitch is a factor in an election, some candidates might want to consider voice coaching to lower their tone.</span> </p><p><span data-start-time='239410' data-end-time='241043'>I’m Anna Matteo.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/410/vote_image.jpg'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=3818 data-hint-location='109705' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/410/what_does_pitch_mean.m4a'>What does pitch mean?</div><div class='choices' data-correct-choice='the highness or lowness of a sound'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/410/the_highness_or_lowness_of_a_sound.m4a'><span>the highness or lowness of a sound</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/410/not_intended_or_planned.m4a'><span>not intended or planned</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/410/to_argue.m4a'><span>to argue</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/410/the_main_idea.m4a'><span>the main idea</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=3819 data-hint-location='161474' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/410/what_is_a_deeper_pitch_not_linked_to.m4a'>What is a deeper pitch NOT linked to?</div><div class='choices' data-correct-choice='intelligence'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/410/strength.m4a'><span>strength</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/410/intelligence.m4a'><span>intelligence</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/410/competence.m4a'><span>competence</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/410/honesty.m4a'><span>honesty</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=3820 data-hint-location='28095' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/410/candidates_with_lower__blank__seem_more_likely_to_win_elections.m4a'>Candidates with lower <span class='blank'>voices</span> seem more likely to win elections.</div><div class='choices' data-correct-choice='voices'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/410/income.m4a'><span>income</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/410/wages.m4a'><span>wages</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/410/approval.m4a'><span>approval</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/410/voices.m4a'><span>voices</span></div></div></div><div class='question-buttons'><button class='skip-button'></button><button class='hint-button'></button><button class='speak-button'></button></div></div></div>
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