Big data is having an increasing effect on the way we live. Big data can be defined as information that is too big or complex to be contained or processed by any one machine or person. It can include which comments, photographs or stories you “like” on Facebook’s website. It also includes seemingly harmless personal information that political campaigns use to reach voters. The presidential election campaign of Donald Trump used big data to reach American voters who normally would not share their opinions with others. It also helped organizers of the campaign to end Britain’s membership in the European Union, known as Brexit.
Title: Computer Data and the Business of Mind-Reading
Content: <div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/mind_reading.m4a' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='Computer Data and the Business of Mind-Reading' data-article-id='2219'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='5833'>Big data is having an increasing effect on the way we live.</span> <span data-start-time='5833' data-end-time='20208'>Big data can be defined as information that is too big or complex to be contained or processed by any one machine or person.</span> <span data-start-time='20208' data-end-time='30042'>It can include which comments, photographs or stories you “like” on Facebook’s website.</span> <span data-start-time='30042' data-end-time='40688'>It also includes seemingly harmless personal information that political campaigns use to reach voters.</span> <span data-start-time='40688' data-end-time='55521'>The presidential election campaign of Donald Trump used big data to reach American voters who normally would not share their opinions with others.</span> <span data-start-time='55521' data-end-time='67021'>It also helped organizers of the campaign to end Britain’s membership in the European Union, known as Brexit.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/1701/mind_reading.jpg'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=8164 data-hint-location='5833' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/what_does_data_mean.m4a'>What does data mean?</div><div class='choices' data-correct-choice='facts and statistics'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/facts_and_statistics.m4a'><span>facts and statistics</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/comments_and_stories.m4a'><span>comments and stories</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/big_or_complex.m4a'><span>big or complex</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/personal_information.m4a'><span>personal information</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=8165 data-hint-location='30042' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/how_was_information_used.m4a'>How was information used?</div><div class='choices' data-correct-choice='to reach voters'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/to_organize.m4a'><span>to organize</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/to_share_opinions.m4a'><span>to share opinions</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/to_make_a_comment.m4a'><span>to make a comment</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/to_reach_voters.m4a'><span>to reach voters</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=8166 data-hint-location='0' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/big_data_is_having_an_effect_on__blank_.m4a'>Big data is having an effect on <span class='blank'>the way we live</span>.</div><div class='choices' data-correct-choice='the way we live'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/reaching_voters.m4a'><span>reaching voters</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/shared_opinions.m4a'><span>shared opinions</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/the_way_we_live.m4a'><span>the way we live</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/political_campaigns.m4a'><span>political campaigns</span></div></div></div><div class='question-buttons'><button class='skip-button'></button><button class='hint-button'></button><button class='speak-button'></button></div></div></div>
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