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<div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/mind_reading.m4a' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='Computer Data and the Business of Mind-Reading' data-article-id='2219'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='5833'>Big data is having an increasing effect on the way we live.</span> <span data-start-time='5833' data-end-time='20208'>Big data can be defined as information that is too big or complex to be contained or processed by any one machine or person.</span> <span data-start-time='20208' data-end-time='30042'>It can include which comments, photographs or stories you “like” on Facebook’s website.</span> <span data-start-time='30042' data-end-time='40688'>It also includes seemingly harmless personal information that political campaigns use to reach voters.</span> <span data-start-time='40688' data-end-time='55521'>The presidential election campaign of Donald Trump used big data to reach American voters who normally would not share their opinions with others.</span> <span data-start-time='55521' data-end-time='67021'>It also helped organizers of the campaign to end Britain’s membership in the European Union, known as Brexit.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/1701/mind_reading.jpg'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=8164 data-hint-location='5833' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/what_does_data_mean.m4a'>What does data mean?</div><div class='choices' data-correct-choice='facts and statistics'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/facts_and_statistics.m4a'><span>facts and statistics</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/comments_and_stories.m4a'><span>comments and stories</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/big_or_complex.m4a'><span>big or complex</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/personal_information.m4a'><span>personal information</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=8165 data-hint-location='30042' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/how_was_information_used.m4a'>How was information used?</div><div class='choices' data-correct-choice='to reach voters'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/to_organize.m4a'><span>to organize</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/to_share_opinions.m4a'><span>to share opinions</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/to_make_a_comment.m4a'><span>to make a comment</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/to_reach_voters.m4a'><span>to reach voters</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=8166 data-hint-location='0' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/big_data_is_having_an_effect_on__blank_.m4a'>Big data is having an effect on <span class='blank'>the way we live</span>.</div><div class='choices' data-correct-choice='the way we live'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/reaching_voters.m4a'><span>reaching voters</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/shared_opinions.m4a'><span>shared opinions</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/the_way_we_live.m4a'><span>the way we live</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/1701/political_campaigns.m4a'><span>political campaigns</span></div></div></div><div class='question-buttons'><button class='skip-button'></button><button class='hint-button'></button><button class='speak-button'></button></div></div></div>
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