Throughout history, many leaders have used the media as an important tool to shape their image and connect with voters. Today, the use of marketing and branding is even more powerful because of the growing number of media sources and influence of social media. Former United States President Barack Obama is recognized for using marketing in new ways to get elected. He was largely unknown to many Americans before deciding to seek the presidency. Much of Obama’s success came from his use of social media to reach out to the public and engage with supporters. Online social networks were still new for most people leading up to the 2008 presidential campaign.
Title: Leaders Use ‘Branding’ to Improve Image
Content: <div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/leader_branding.m4a' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='Leaders Use Branding to Improve Image' data-article-id='2604'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='11833'>Throughout history, many leaders have used the media as an important tool to shape their image and connect with voters.</span> <span data-start-time='11833' data-end-time='25458'>Today, the use of marketing and branding is even more powerful because of the growing number of media sources and influence of social media.</span> <span data-start-time='25458' data-end-time='36292'>Former United States President Barack Obama is recognized for using marketing in new ways to get elected.</span> <span data-start-time='36292' data-end-time='44021'>He was largely unknown to many Americans before deciding to seek the presidency.</span> <span data-start-time='44021' data-end-time='56208'>Much of Obama’s success came from his use of social media to reach out to the public and engage with supporters.</span> <span data-start-time='56208' data-end-time='66521'>Online social networks were still new for most people leading up to the 2008 presidential campaign.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/2086/leader_branding.jpg'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=9316 data-hint-location='44021' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/what_does_engage_mean.m4a'>What does engage mean?</div><div class='choices' data-correct-choice='connect'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/visualize.m4a'><span>visualize</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/manage.m4a'><span>manage</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/ignore.m4a'><span>ignore</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/connect.m4a'><span>connect</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=9317 data-hint-location='11833' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/in_what_way_is_branding_more_powerful.m4a'>In what way is branding more powerful?</div><div class='choices' data-correct-choice='social media influence'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/voter_apathy.m4a'><span>voter apathy</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/social_media_influence.m4a'><span>social media influence</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/greater_involvement.m4a'><span>greater involvement</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/more_people_listen.m4a'><span>more people listen</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=9318 data-hint-location='0' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/leaders_have_used__blank_.m4a'>Leaders have used <span class='blank'>media</span>.</div><div class='choices' data-correct-choice='media'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/voters.m4a'><span>voters</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/image.m4a'><span>image</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/media.m4a'><span>media</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/tools.m4a'><span>tools</span></div></div></div><div class='question-buttons'><button class='skip-button'></button><button class='hint-button'></button><button class='speak-button'></button></div></div></div>
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