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<div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/leader_branding.m4a' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='Leaders Use Branding to Improve Image' data-article-id='2604'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='11833'>Throughout history, many leaders have used the media as an important tool to shape their image and connect with voters.</span> <span data-start-time='11833' data-end-time='25458'>Today, the use of marketing and branding is even more powerful because of the growing number of media sources and influence of social media.</span> <span data-start-time='25458' data-end-time='36292'>Former United States President Barack Obama is recognized for using marketing in new ways to get elected.</span> <span data-start-time='36292' data-end-time='44021'>He was largely unknown to many Americans before deciding to seek the presidency.</span> <span data-start-time='44021' data-end-time='56208'>Much of Obama&rsquo;s success came from his use of social media to reach out to the public and engage with supporters.</span> <span data-start-time='56208' data-end-time='66521'>Online social networks were still new for most people leading up to the 2008 presidential campaign.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/2086/leader_branding.jpg'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=9316 data-hint-location='44021' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/what_does_engage_mean.m4a'>What does engage mean?</div><div class='choices' data-correct-choice='connect'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/visualize.m4a'><span>visualize</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/manage.m4a'><span>manage</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/ignore.m4a'><span>ignore</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/connect.m4a'><span>connect</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=9317 data-hint-location='11833' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/in_what_way_is_branding_more_powerful.m4a'>In what way is branding more powerful?</div><div class='choices' data-correct-choice='social media influence'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/voter_apathy.m4a'><span>voter apathy</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/social_media_influence.m4a'><span>social media influence</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/greater_involvement.m4a'><span>greater involvement</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/more_people_listen.m4a'><span>more people listen</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=9318 data-hint-location='0' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/leaders_have_used__blank_.m4a'>Leaders have used <span class='blank'>media</span>.</div><div class='choices' data-correct-choice='media'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/voters.m4a'><span>voters</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/image.m4a'><span>image</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/media.m4a'><span>media</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2086/tools.m4a'><span>tools</span></div></div></div><div class='question-buttons'><button class='skip-button'></button><button class='hint-button'></button><button class='speak-button'></button></div></div></div>

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