Afro hip-hop musician 9ice has traveled from Nigeria to the United States for an event unlike any other. This week, he and musicians from around the world are in Austin, Texas for the South by Southwest (SXSW) conference and festival. 9ice told VOA he came to Austin to meet people in the music business. "It is to make more fans, you know? Introduce my music to people who haven’t listened to my music before," he said. What started as a music festival in the 1980s has become an event that is much bigger and harder to define. It is a giant party,” said Raymond Wong, who works as a reporter for the Mashable website. “It is a music festival. It is an entertainment festival. It is a tech show," he added. Technology and film production companies send representatives to the event. The SXSW conference and festival has grown over the years because of changes to the economy of Austin, the capital of Texas.
Title: SXSW: Where Music, Technology, Movies Come Together
Content: <div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/TalkPathNews_Process.m4a' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='SXSW: Where Music, Technology, Movies Come Together' data-article-id='2944'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='10542'>Afro hip-hop musician 9ice has traveled from Nigeria to the United States for an event unlike any other.</span> <span data-start-time='10542' data-end-time='23500'>This week, he and musicians from around the world are in Austin, Texas for the South by Southwest (SXSW) conference and festival.</span> <span data-start-time='23500' data-end-time='30896'>9ice told VOA he came to Austin to meet people in the music business.</span> <span data-start-time='30896' data-end-time='34313'>"It is to make more fans, you know? </span> <span data-start-time='34313' data-end-time='41313'>Introduce my music to people who haven’t listened to my music before," he said.</span> <span data-start-time='41313' data-end-time='53792'>What started as a music festival in the 1980s has become an event that is much bigger and harder to define.</span> <span data-start-time='53792' data-end-time='63292'>It is a giant party,” said Raymond Wong, who works as a reporter for the Mashable website.</span> <span data-start-time='63292' data-end-time='65375'>“It is a music festival.</span> <span data-start-time='65375' data-end-time='68729'>It is an entertainment festival.</span> <span data-start-time='68729' data-end-time='72667'>It is a tech show," he added.</span> <span data-start-time='72667' data-end-time='80167'>Technology and film production companies send representatives to the event.</span> <span data-start-time='80167' data-end-time='93417'>The SXSW conference and festival has grown over the years because of changes to the economy of Austin, the capital of Texas.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/2407/Screen_Shot_2018-03-13_at_10.04.36_AM.png'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=10324 data-hint-location='41313' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/what_does_festival_mean.m4a'>What does festival mean?</div><div class='choices' data-correct-choice='a special time or event when people gather to celebrate something'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/a_special_time_or_event_when_people_gather_to_celebrate_something.m4a'><span>a special time or event when people gather to celebrate something</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/a_college_course.m4a'><span>a college course</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/a_genre_of_movie.m4a'><span>a genre of movie</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/a_software_program.m4a'><span>a software program</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=10325 data-hint-location='72667' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/which_companies_send_representatives_to_the_event.m4a'>Which companies send representatives to the event?</div><div class='choices' data-correct-choice='technology and film production companies'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/toy_stores.m4a'><span>toy stores</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/sports_networks.m4a'><span>sports networks</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/disney.m4a'><span>Disney</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/technology_and_film_production_companies.m4a'><span>technology and film production companies</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=10326 data-hint-location='41313' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/south_by_southwest_started_as_a__blank_.m4a'>South by Southwest started as a <span class='blank'>music festival</span>.</div><div class='choices' data-correct-choice='music festival'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/grange_fair.m4a'><span>grange fair</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/literary_festival.m4a'><span>literary festival</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/music_festival.m4a'><span>music festival</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/circus.m4a'><span>circus</span></div></div></div><div class='question-buttons'><button class='skip-button'></button><button class='hint-button'></button><button class='speak-button'></button></div></div></div>
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