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<div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/TalkPathNews_Process.m4a' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='SXSW: Where Music, Technology, Movies Come Together' data-article-id='2944'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='10542'>Afro hip-hop musician 9ice has traveled from Nigeria to the United States for an event unlike any other.</span> <span data-start-time='10542' data-end-time='23500'>This week, he and musicians from around the world are in Austin, Texas for the South by Southwest (SXSW) conference and festival.</span> <span data-start-time='23500' data-end-time='30896'>9ice told VOA he came to Austin to meet people in the music business.</span> <span data-start-time='30896' data-end-time='34313'>"It is to make more fans, you know? </span> <span data-start-time='34313' data-end-time='41313'>Introduce my music to people who haven’t listened to my music before," he said.</span> <span data-start-time='41313' data-end-time='53792'>What started as a music festival in the 1980s has become an event that is much bigger and harder to define.</span> <span data-start-time='53792' data-end-time='63292'>It is a giant party,” said Raymond Wong, who works as a reporter for the Mashable website.</span> <span data-start-time='63292' data-end-time='65375'>“It is a music festival.</span> <span data-start-time='65375' data-end-time='68729'>It is an entertainment festival.</span> <span data-start-time='68729' data-end-time='72667'>It is a tech show," he added.</span> <span data-start-time='72667' data-end-time='80167'>Technology and film production companies send representatives to the event.</span> <span data-start-time='80167' data-end-time='93417'>The SXSW conference and festival has grown over the years because of changes to the economy of Austin, the capital of Texas.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/2407/Screen_Shot_2018-03-13_at_10.04.36_AM.png'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=10324 data-hint-location='41313' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/what_does_festival_mean.m4a'>What does festival mean?</div><div class='choices' data-correct-choice='a special time or event when people gather to celebrate something'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/a_special_time_or_event_when_people_gather_to_celebrate_something.m4a'><span>a special time or event when people gather to celebrate something</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/a_college_course.m4a'><span>a college course</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/a_genre_of_movie.m4a'><span>a genre of movie</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/a_software_program.m4a'><span>a software program</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=10325 data-hint-location='72667' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/which_companies_send_representatives_to_the_event.m4a'>Which companies send representatives to the event?</div><div class='choices' data-correct-choice='technology and film production companies'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/toy_stores.m4a'><span>toy stores</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/sports_networks.m4a'><span>sports networks</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/disney.m4a'><span>Disney</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/technology_and_film_production_companies.m4a'><span>technology and film production companies</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=10326 data-hint-location='41313' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/south_by_southwest_started_as_a__blank_.m4a'>South by Southwest started as a <span class='blank'>music festival</span>.</div><div class='choices' data-correct-choice='music festival'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/grange_fair.m4a'><span>grange fair</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/literary_festival.m4a'><span>literary festival</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/music_festival.m4a'><span>music festival</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2407/circus.m4a'><span>circus</span></div></div></div><div class='question-buttons'><button class='skip-button'></button><button class='hint-button'></button><button class='speak-button'></button></div></div></div>
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