When Betabrand recognized that knitwear was becoming a popular look in running shoes, the company asked users of its website what kinds of footwear they liked. Using their answers, the clothing manufacturer had its version of the shoe available on the website in just one week. What the users saw was a three dimensional picture of the running shoe. The image had height, width and depth. Yet no such footwear existed yet. Normally, it would take six to nine months to create a traditional prototype, or model, of the shoe. By waiting so long, the company might have missed out on the interest in the knitwear. The web attention span is short, noted Chris Lindland, chief executive officer of Betabrand. So if you can develop and create in a short time, you can be a real product-development machine. Buyers still needed to wait a few months for the real shoe to be manufactured. Yet the use of digital technology in designing and selling means new fashion products are getting to people faster than under the old system.
Title: Clothing Manufacturers Use 3-D Images to Speed Up Production
Content: <div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/6d522e86-acb4-49f0-bfa8-bceb4b13dbc7_hq.wav' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='Clothing Manufacturers Use 3-D Images to Speed Up Production' data-article-id='3255'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='15000'>When Betabrand recognized that knitwear was becoming a popular look in running shoes, the company asked users of its website what kinds of footwear they liked.</span> <span data-start-time='15000' data-end-time='25667'>Using their answers, the clothing manufacturer had its version of the shoe available on the website in just one week.</span> <span data-start-time='25667' data-end-time='34458'>What the users saw was a three dimensional picture of the running shoe.</span> <span data-start-time='34458' data-end-time='38438'>The image had height, width and depth.</span> <span data-start-time='38438' data-end-time='42333'>Yet no such footwear existed yet.</span> <span data-start-time='42333' data-end-time='51979'>Normally, it would take six to nine months to create a traditional prototype, or model, of the shoe.</span> <span data-start-time='51979' data-end-time='58917'>By waiting so long, the company might have missed out on the interest in the knitwear.</span> <span data-start-time='58917' data-end-time='69000'>The web attention span is short, noted Chris Lindland, chief executive officer of Betabrand.</span> <span data-start-time='69000' data-end-time='77896'>So if you can develop and create in a short time, you can be a real product-development machine.</span> <span data-start-time='77896' data-end-time='84750'>Buyers still needed to wait a few months for the real shoe to be manufactured.</span> <span data-start-time='84750' data-end-time='96354'>Yet the use of digital technology in designing and selling means new fashion products are getting to people faster than under the old system.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/2698/71B467E8-2293-41BB-BA79-3AE58110B132_w1023_r1_s.jpg'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=11185 data-hint-location='58917' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/what_does_span_mean.wav'>What does span mean?</div><div class='choices' data-correct-choice='to continue throughout (a period of time)'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/a_heavy_and_intense_snowstorm.wav'><span>a heavy and intense snowstorm</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/relating_to_or_involving_a_serious_condition.wav'><span>relating to or involving a serious condition</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/food.wav'><span>food</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/to_continue_throughout_a_period_of_time.wav'><span>to continue throughout (a period of time)</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=11186 data-hint-location='84750' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/the_use_of_what_in_designing_and_selling_means_new_fashion_products_are_getting_to_people_faster_than_under_the_old_system.wav'>The use of what in designing and selling means new fashion products are getting to people faster than under the old system?</div><div class='choices' data-correct-choice='digital technology'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/stronger_thread.wav'><span>stronger thread</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/digital_technology.wav'><span>digital technology</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/better_packaging.wav'><span>better packaging</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/faster_workers.wav'><span>faster workers</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=11187 data-hint-location='25667' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/what_the_users_saw_was_a__blank__of_the_running_shoe.wav'>What the users saw was a <span class='blank'>three dimensional picture</span> of the running shoe.</div><div class='choices' data-correct-choice='three dimensional picture'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/rough_sketch.wav'><span>rough sketch</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/painting.wav'><span>painting</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/abstract_representation.wav'><span>abstract representation</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/three_dimensional_picture.wav'><span>three dimensional picture</span></div></div></div><div class='question-buttons'><button class='skip-button'></button><button class='hint-button'></button><button class='speak-button'></button></div></div></div>
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