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<div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/6d522e86-acb4-49f0-bfa8-bceb4b13dbc7_hq.wav' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='Clothing Manufacturers Use 3-D Images to Speed Up Production' data-article-id='3255'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='15000'>When Betabrand recognized that knitwear was becoming a popular look in running shoes, the company asked users of its website what kinds of footwear they liked.</span> <span data-start-time='15000' data-end-time='25667'>Using their answers, the clothing manufacturer had its version of the shoe available on the website in just one week.</span> <span data-start-time='25667' data-end-time='34458'>What the users saw was a three dimensional picture of the running shoe.</span> <span data-start-time='34458' data-end-time='38438'>The image had height, width and depth.</span> <span data-start-time='38438' data-end-time='42333'>Yet no such footwear existed yet.</span> <span data-start-time='42333' data-end-time='51979'>Normally, it would take six to nine months to create a traditional prototype, or model, of the shoe.</span> <span data-start-time='51979' data-end-time='58917'>By waiting so long, the company might have missed out on the interest in the knitwear.</span> <span data-start-time='58917' data-end-time='69000'>The web attention span is short, noted Chris Lindland, chief executive officer of Betabrand.</span> <span data-start-time='69000' data-end-time='77896'>So if you can develop and create in a short time, you can be a real product-development machine.</span> <span data-start-time='77896' data-end-time='84750'>Buyers still needed to wait a few months for the real shoe to be manufactured.</span> <span data-start-time='84750' data-end-time='96354'>Yet the use of digital technology in designing and selling means new fashion products are getting to people faster than under the old system.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/2698/71B467E8-2293-41BB-BA79-3AE58110B132_w1023_r1_s.jpg'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=11185 data-hint-location='58917' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/what_does_span_mean.wav'>What does span mean?</div><div class='choices' data-correct-choice='to continue throughout (a period of time)'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/a_heavy_and_intense_snowstorm.wav'><span>a heavy and intense snowstorm</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/relating_to_or_involving_a_serious_condition.wav'><span>relating to or involving a serious condition</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/food.wav'><span>food</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/to_continue_throughout_a_period_of_time.wav'><span>to continue throughout (a period of time)</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=11186 data-hint-location='84750' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/the_use_of_what_in_designing_and_selling_means_new_fashion_products_are_getting_to_people_faster_than_under_the_old_system.wav'>The use of what in designing and selling means new fashion products are getting to people faster than under the old system?</div><div class='choices' data-correct-choice='digital technology'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/stronger_thread.wav'><span>stronger thread</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/digital_technology.wav'><span>digital technology</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/better_packaging.wav'><span>better packaging</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/faster_workers.wav'><span>faster workers</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=11187 data-hint-location='25667' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/what_the_users_saw_was_a__blank__of_the_running_shoe.wav'>What the users saw was a <span class='blank'>three dimensional picture</span> of the running shoe.</div><div class='choices' data-correct-choice='three dimensional picture'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/rough_sketch.wav'><span>rough sketch</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/painting.wav'><span>painting</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/abstract_representation.wav'><span>abstract representation</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/2698/three_dimensional_picture.wav'><span>three dimensional picture</span></div></div></div><div class='question-buttons'><button class='skip-button'></button><button class='hint-button'></button><button class='speak-button'></button></div></div></div>

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