Apple launch events usually involve new products and product improvements, along with higher prices for some devices. But at the launch event this week, the company announced a number of new products without raising prices. In the case of Apple’s low-end iPhone, the price was lowered from the current model. Apple also reported that the price for its new video service will be well below competing companies like Netflix and Disney Plus. And the company said it plans to launch a video game subscription service on September 19. Industry experts say Apple’s price-freeze and expansion into a pay video service appear to be an answer to a drop in iPhone sales worldwide the past few years. It has become more difficult for Apple to get people to pay for new devices that sell for $1,000 or more. This year, iPhone shipments are down 25 percent.
Title: Apple Keeps iPhone Prices Unchanged, Sets Launch of Video Service
Content: <div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/app.wav' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='Apple Keeps iPhone Prices Unchanged, Sets Launch of Video Service' data-article-id='4114'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='11271'>Apple launch events usually involve new products and product improvements, along with higher prices for some devices.</span> <span data-start-time='11271' data-end-time='21021'>But at the launch event this week, the company announced a number of new products without raising prices.</span> <span data-start-time='21021' data-end-time='29313'>In the case of Apple’s low-end iPhone, the price was lowered from the current model.</span> <span data-start-time='29313' data-end-time='42042'>Apple also reported that the price for its new video service will be well below competing companies like Netflix and Disney Plus.</span> <span data-start-time='42042' data-end-time='51354'>And the company said it plans to launch a video game subscription service on September 19.</span> <span data-start-time='51354' data-end-time='67438'>Industry experts say Apple’s price-freeze and expansion into a pay video service appear to be an answer to a drop in iPhone sales worldwide the past few years.</span> <span data-start-time='67438' data-end-time='78250'>It has become more difficult for Apple to get people to pay for new devices that sell for $1,000 or more.</span> <span data-start-time='78250' data-end-time='83333'>This year, iPhone shipments are down 25 percent.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/3635/app.jpg'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=13617 data-hint-location='21021' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/what_does_model_mean.wav'>What does model mean?</div><div class='choices' data-correct-choice='design or version'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/type_of_phone.wav'><span>type of phone</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/design_or_version.wav'><span>design or version</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/lower_price.wav'><span>lower price</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/subscription_service.wav'><span>subscription service</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=13618 data-hint-location='42042' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/what_is_apple_planning_to_launch.wav'>What is Apple planning to launch?</div><div class='choices' data-correct-choice='a video game subscription service'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/an_increase_in_phone_prices.wav'><span>an increase in phone prices</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/a_video_game_subscription_service.wav'><span>a video game subscription service</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/new_products_and_improvements.wav'><span>new products and improvements</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/buy_a_new_phone.wav'><span>buy a new phone</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=13619 data-hint-location='11271' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/they_announced_new_products_without__blank_.wav'>They announced new products without <span class='blank'>raising prices</span>.</div><div class='choices' data-correct-choice='raising prices'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/raising_prices.wav'><span>raising prices</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/competing_companies.wav'><span>competing companies</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/answering_questions.wav'><span>answering questions</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/sales_worldwide.wav'><span>sales worldwide</span></div></div></div><div class='question-buttons'><button class='skip-button'></button><button class='hint-button'></button><button class='speak-button'></button></div></div></div>
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