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<div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/app.wav' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='Apple Keeps iPhone Prices Unchanged, Sets Launch of Video Service' data-article-id='4114'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='11271'>Apple launch events usually involve new products and product improvements, along with higher prices for some devices.</span> <span data-start-time='11271' data-end-time='21021'>But at the launch event this week, the company announced a number of new products without raising prices.</span> <span data-start-time='21021' data-end-time='29313'>In the case of Apple&rsquo;s low-end iPhone, the price was lowered from the current model.</span> <span data-start-time='29313' data-end-time='42042'>Apple also reported that the price for its new video service will be well below competing companies like Netflix and Disney Plus.</span> <span data-start-time='42042' data-end-time='51354'>And the company said it plans to launch a video game subscription service on September 19.</span> <span data-start-time='51354' data-end-time='67438'>Industry experts say Apple&rsquo;s price-freeze and expansion into a pay video service appear to be an answer to a drop in iPhone sales worldwide the past few years.</span> <span data-start-time='67438' data-end-time='78250'>It has become more difficult for Apple to get people to pay for new devices that sell for $1,000 or more.</span> <span data-start-time='78250' data-end-time='83333'>This year, iPhone shipments are down 25 percent.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/3635/app.jpg'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=13617 data-hint-location='21021' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/what_does_model_mean.wav'>What does model mean?</div><div class='choices' data-correct-choice='design or version'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/type_of_phone.wav'><span>type of phone</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/design_or_version.wav'><span>design or version</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/lower_price.wav'><span>lower price</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/subscription_service.wav'><span>subscription service</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=13618 data-hint-location='42042' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/what_is_apple_planning_to_launch.wav'>What is Apple planning to launch?</div><div class='choices' data-correct-choice='a video game subscription service'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/an_increase_in_phone_prices.wav'><span>an increase in phone prices</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/a_video_game_subscription_service.wav'><span>a video game subscription service</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/new_products_and_improvements.wav'><span>new products and improvements</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/buy_a_new_phone.wav'><span>buy a new phone</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=13619 data-hint-location='11271' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/they_announced_new_products_without__blank_.wav'>They announced new products without <span class='blank'>raising prices</span>.</div><div class='choices' data-correct-choice='raising prices'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/raising_prices.wav'><span>raising prices</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/competing_companies.wav'><span>competing companies</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/answering_questions.wav'><span>answering questions</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3635/sales_worldwide.wav'><span>sales worldwide</span></div></div></div><div class='question-buttons'><button class='skip-button'></button><button class='hint-button'></button><button class='speak-button'></button></div></div></div>

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