In the United States, some once loved stores are trying to understand decreasing sales. Jewelry store Tiffany and Company is an example. Clothing store the Gap, and motorcycle store Harley Davidson are others. These three are more than shopping places, they arebrands, public images strongly linked with an object or person. But today’s younger Americans in their 20s and 30s are not as interested in buying things from these brands as their parents were. Instead, a store like Target has gained the attention and money of many so called Millennials, people who became adults in the 21stcentury. Target has been around for more than 50 years. Today, it is the 8th largest seller in the country. One reason is because it has changed its stores for a new generation of shoppers. For example, it started offering more natural foods and designer clothing. It also created a showroom for the latest kinds of things for the home. Target’s success shows that the in store experience remains important. While many Americans are shopping online, just 11 percent ofretailsales are done on the internet. That means 89 percent of buying is done in the traditional way, walking into a store, reports the United States Department of Commerce.
Title: Younger Americans Not Interested in Tiffany Jewelry, Gap Clothes, and Other Traditional Stores
Content: <div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/3.9.20b.wav' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title=' Younger Americans Not Interested in Tiffany Jewelry, Gap Clothes, and Other Traditional Stores' data-article-id='4510'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='8000'>In the United States, some once loved stores are trying to understand decreasing sales.</span> <span data-start-time='8000' data-end-time='12729'>Jewelry store Tiffany and Company is an example.</span> <span data-start-time='12729' data-end-time='19771'>Clothing store the Gap, and motorcycle store Harley Davidson are others.</span> <span data-start-time='19771' data-end-time='30875'>These three are more than shopping places, they arebrands, public images strongly linked with an object or person.</span> <span data-start-time='30875' data-end-time='42938'>But today’s younger Americans in their 20s and 30s are not as interested in buying things from these brands as their parents were.</span> <span data-start-time='42938' data-end-time='56771'>Instead, a store like Target has gained the attention and money of many so called Millennials, people who became adults in the 21stcentury.</span> <span data-start-time='56771' data-end-time='62146'>Target has been around for more than 50 years.</span> <span data-start-time='62146' data-end-time='62063'>Today, it is the 8th largest seller in the country.</span> <span data-start-time='62063' data-end-time='67688'>One reason is because it has changed its stores for a new generation of shoppers.</span> <span data-start-time='67688' data-end-time='75729'>For example, it started offering more natural foods and designer clothing.</span> <span data-start-time='75729' data-end-time='83188'>It also created a showroom for the latest kinds of things for the home.</span> <span data-start-time='83188' data-end-time='90167'>Target’s success shows that the in store experience remains important.</span> <span data-start-time='90167' data-end-time='97771'>While many Americans are shopping online, just 11 percent ofretailsales are done on the internet.</span> <span data-start-time='97771' data-end-time='107875'>That means 89 percent of buying is done in the traditional way, walking into a store, reports the United States Department of Commerce.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/3968/3.9.20b.jpg'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=14531 data-hint-location='42938' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/who_is_a_millennial.wav'>Who is a Millennial?</div><div class='choices' data-correct-choice='People who became adults in the 21st century'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/teenagers_who_use_their_smartphones_for_school_projects.wav'><span>Teenagers who use their smartphones for school projects</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/the_first_one_thousand_people_who_enter_a_mall.wav'><span>The first one thousand people who enter a mall</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/people_who_became_adults_in_the_21st_century.wav'><span>People who became adults in the 21st century</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/people_who_are_concerned_about_techonogy.wav'><span>People who are concerned about techonogy</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=14532 data-hint-location='30875' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/the_topic_of_this_story_was_about.wav'>The topic of this story was about</div><div class='choices' data-correct-choice='today's younger Americans and the way they shop'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/the_comparison_between_male_and_female_shoppers.wav'><span>the comparison between male and female shoppers</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/todays_younger_americans_and_the_way_they_shop.wav'><span>today's younger Americans and the way they shop</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/todays_changing_climate.wav'><span>today's changing climate</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/the_way_malls_have_taken_over_the_us_landscape.wav'><span>the way malls have taken over the U.S. landscape</span></div></div></div><div class='question-buttons'><button class='skip-button'></button><button class='hint-button'></button><button class='speak-button'></button></div></div></div>
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