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<div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/3.9.20b.wav' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title=' Younger Americans Not Interested in Tiffany Jewelry, Gap Clothes, and Other Traditional Stores' data-article-id='4510'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='8000'>In the United States, some once loved stores are trying to understand decreasing sales.</span> <span data-start-time='8000' data-end-time='12729'>Jewelry store Tiffany and Company is an example.</span> <span data-start-time='12729' data-end-time='19771'>Clothing store the Gap, and motorcycle store Harley Davidson are others.</span> <span data-start-time='19771' data-end-time='30875'>These three are more than shopping places, they arebrands, public images strongly linked with an object or person.</span> <span data-start-time='30875' data-end-time='42938'>But today’s younger Americans in their 20s and 30s are not as interested in buying things from these brands as their parents were.</span> <span data-start-time='42938' data-end-time='56771'>Instead, a store like Target has gained the attention and money of many so called Millennials, people who became adults in the 21stcentury.</span> <span data-start-time='56771' data-end-time='62146'>Target has been around for more than 50 years.</span> <span data-start-time='62146' data-end-time='62063'>Today, it is the 8th largest seller in the country.</span> <span data-start-time='62063' data-end-time='67688'>One reason is because it has changed its stores for a new generation of shoppers.</span> <span data-start-time='67688' data-end-time='75729'>For example, it started offering more natural foods and designer clothing.</span> <span data-start-time='75729' data-end-time='83188'>It also created a showroom for the latest kinds of things for the home.</span> <span data-start-time='83188' data-end-time='90167'>Target’s success shows that the in store experience remains important.</span> <span data-start-time='90167' data-end-time='97771'>While many Americans are shopping online, just 11 percent ofretailsales are done on the internet.</span> <span data-start-time='97771' data-end-time='107875'>That means 89 percent of buying is done in the traditional way, walking into a store, reports the United States Department of Commerce.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/3968/3.9.20b.jpg'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=14531 data-hint-location='42938' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/who_is_a_millennial.wav'>Who is a Millennial?</div><div class='choices' data-correct-choice='People who became adults in the 21st century'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/teenagers_who_use_their_smartphones_for_school_projects.wav'><span>Teenagers who use their smartphones for school projects</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/the_first_one_thousand_people_who_enter_a_mall.wav'><span>The first one thousand people who enter a mall</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/people_who_became_adults_in_the_21st_century.wav'><span>People who became adults in the 21st century</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/people_who_are_concerned_about_techonogy.wav'><span>People who are concerned about techonogy</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=14532 data-hint-location='30875' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/the_topic_of_this_story_was_about.wav'>The topic of this story was about</div><div class='choices' data-correct-choice='today's younger Americans and the way they shop'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/the_comparison_between_male_and_female_shoppers.wav'><span>the comparison between male and female shoppers</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/todays_younger_americans_and_the_way_they_shop.wav'><span>today's younger Americans and the way they shop</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/todays_changing_climate.wav'><span>today's changing climate</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/3968/the_way_malls_have_taken_over_the_us_landscape.wav'><span>the way malls have taken over the U.S. landscape</span></div></div></div><div class='question-buttons'><button class='skip-button'></button><button class='hint-button'></button><button class='speak-button'></button></div></div></div>
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