Title: Chinese Singles Drive the World's Biggest Shopping Day Online

Content: <div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/single_audio.m4a' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='Chinese Singles Drive the World's Biggest Shopping Day Online' data-article-id='974'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='4042'>What’s the biggest online shopping day in the world?</span> <span data-start-time='4042' data-end-time='6333'>Not Valentine’s Day.</span> <span data-start-time='6333' data-end-time='9500'>Not Cyber Monday or Black Friday. </span> <span data-start-time='9500' data-end-time='18188'>They are the days that follow Thanksgiving in the U.S. and usher in the start of the holiday shopping season.</span> </p><p><span data-start-time='18188' data-end-time='25583'>The winner is China’s Singles’ Day, celebrated November 11, or 11.11.</span> <span data-start-time='25583' data-end-time='33958'>Singles’ Day began as a day for unmarried or uncoupled people to celebrate their lives. </span> <span data-start-time='33958' data-end-time='46271'>Single students, looking for an excuse to buy themselves presents, started it on November 11, 1993, reported The Guardian.</span> </p><p><span data-start-time='46271' data-end-time='54563'>It is symbolized by the four number ones in the date of November 11.</span> <span data-start-time='54563' data-end-time='63708'>11 11 and is also called Double Eleven, in reference to the day it was started, said the BBC.</span> <span data-start-time='63708' data-end-time='68979'>It became a major shopping day in 2009. </span> <span data-start-time='68979' data-end-time='78271'>The CEO of an online shopping site -- Alibaba -- sought to increase sales at the e-commerce company. </span> <span data-start-time='78271' data-end-time='86958'>The CEO, Daniel Zhang, launched an annual online sale that day, said Fortune.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/615/single_image.jpg'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=4498 data-hint-location='68979' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/what_does_online_mean.m4a'>What does online mean?</div><div class='choices' data-correct-choice='done over the Internet'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/the_main_idea.m4a'><span>the main idea</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/done_over_the_internet.m4a'><span>done over the Internet</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/something_that_is_very_large.m4a'><span>something that is very large</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/not_connected_to_a_computer.m4a'><span>not connected to a computer</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=4499 data-hint-location='18188' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/what_is_the_biggest_online_shopping_day.m4a'>What is the biggest online shopping day?</div><div class='choices' data-correct-choice='China's Single's Day'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/valentines_day.m4a'><span>Valentine's Day</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/cyber_monday.m4a'><span>Cyber Monday</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/chinas_singles_day.m4a'><span>China's Single's Day</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/black_friday.m4a'><span>Black Friday</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=4500 data-hint-location='33958' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/_blank__students_looking_for_an_excuse_to_buy_themselves_presents_started_the_day.m4a'><span class='blank'>single</span> students, looking for an excuse to buy themselves presents, started the day.</div><div class='choices' data-correct-choice='single'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/single.m4a'><span>single</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/young.m4a'><span>young</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/male.m4a'><span>male</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/female.m4a'><span>female</span></div></div></div><div class='question-buttons'><button 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What’s the biggest online shopping day in the world? Not Valentine’s Day. Not Cyber Monday or Black Friday. They are the days that follow Thanksgiving in the U.S. and usher in the start of the holiday shopping season.

The winner is China’s Singles’ Day, celebrated November 11, or 11.11. Singles’ Day began as a day for unmarried or uncoupled people to celebrate their lives. Single students, looking for an excuse to buy themselves presents, started it on November 11, 1993, reported The Guardian.

It is symbolized by the four number ones in the date of November 11. 11 11 and is also called Double Eleven, in reference to the day it was started, said the BBC. It became a major shopping day in 2009. The CEO of an online shopping site -- Alibaba -- sought to increase sales at the e-commerce company. The CEO, Daniel Zhang, launched an annual online sale that day, said Fortune.

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