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<div id='article-page'><div id='article-content' data-media-url='//news-app-staging.s3.amazonaws.com' data-base-url='//news-app-staging.herokuapp.com' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/single_audio.m4a' data-capture-url='//staging.analytics.lingraphica.com/events/capture_news' data-article-title='Chinese Singles Drive the World's Biggest Shopping Day Online' data-article-id='974'><script src='//news-app-staging.herokuapp.com/javascripts/getscripts.js'></script><link rel='stylesheet' href='//news-app-staging.herokuapp.com/stylesheets/article.css' type='text/css' /><div class='article'><p><span data-start-time='0' data-end-time='4042'>What’s the biggest online shopping day in the world?</span> <span data-start-time='4042' data-end-time='6333'>Not Valentine’s Day.</span> <span data-start-time='6333' data-end-time='9500'>Not Cyber Monday or Black Friday. </span> <span data-start-time='9500' data-end-time='18188'>They are the days that follow Thanksgiving in the U.S. and usher in the start of the holiday shopping season.</span> </p><p><span data-start-time='18188' data-end-time='25583'>The winner is China’s Singles’ Day, celebrated November 11, or 11.11.</span> <span data-start-time='25583' data-end-time='33958'>Singles’ Day began as a day for unmarried or uncoupled people to celebrate their lives. </span> <span data-start-time='33958' data-end-time='46271'>Single students, looking for an excuse to buy themselves presents, started it on November 11, 1993, reported The Guardian.</span> </p><p><span data-start-time='46271' data-end-time='54563'>It is symbolized by the four number ones in the date of November 11.</span> <span data-start-time='54563' data-end-time='63708'>11 11 and is also called Double Eleven, in reference to the day it was started, said the BBC.</span> <span data-start-time='63708' data-end-time='68979'>It became a major shopping day in 2009. </span> <span data-start-time='68979' data-end-time='78271'>The CEO of an online shopping site -- Alibaba -- sought to increase sales at the e-commerce company. </span> <span data-start-time='78271' data-end-time='86958'>The CEO, Daniel Zhang, launched an annual online sale that day, said Fortune.</span> </p></div><div class='control-buttons-sticky' style='display:none;'><div class='control-buttons'><button title='Back' class='back' disabled='disabled'></button><button title='Play' class='play' disabled='disabled'></button><button title='Pause' class='pause' style='display:none;'></button><button title='Forward' class='forward' disabled='disabled'></button><button class='finished-reading' style='display:none;'>Done</button></div></div></div><div id='article-media'><div id='media-image'><img src='https://news-app-production.s3.amazonaws.com/articles/615/single_image.jpg'/></div></div><div id='question-content' style='display:none;'><div class='vocabulary_question question-container' data-question-id=4498 data-hint-location='68979' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/what_does_online_mean.m4a'>What does online mean?</div><div class='choices' data-correct-choice='done over the Internet'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/the_main_idea.m4a'><span>the main idea</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/done_over_the_internet.m4a'><span>done over the Internet</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/something_that_is_very_large.m4a'><span>something that is very large</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/not_connected_to_a_computer.m4a'><span>not connected to a computer</span></div></div></div><div class='multiple_choice_question question-container' data-question-id=4499 data-hint-location='18188' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/what_is_the_biggest_online_shopping_day.m4a'>What is the biggest online shopping day?</div><div class='choices' data-correct-choice='China's Single's Day'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/valentines_day.m4a'><span>Valentine's Day</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/cyber_monday.m4a'><span>Cyber Monday</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/chinas_singles_day.m4a'><span>China's Single's Day</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/black_friday.m4a'><span>Black Friday</span></div></div></div><div class='sentence_completion_question question-container' data-question-id=4500 data-hint-location='33958' style='display:none;'><div class='question' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/_blank__students_looking_for_an_excuse_to_buy_themselves_presents_started_the_day.m4a'><span class='blank'>single</span> students, looking for an excuse to buy themselves presents, started the day.</div><div class='choices' data-correct-choice='single'><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/single.m4a'><span>single</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/young.m4a'><span>young</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/male.m4a'><span>male</span></div><div class='choice' data-sound-name='https://news-app-production.s3.amazonaws.com/articles/615/female.m4a'><span>female</span></div></div></div><div class='question-buttons'><button 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